Signal · Field notes
Data, tactics, and hard-won lessons on finding buyers, clearing compliance, and scaling international sales with AI.
Cold outreach is a numbers game you lose. Demand-signal discovery flips it — here's the exact framework Gravity uses to match exporters with importers actively sourcing their HS codes, and how to run it yourself.
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Classification isn't just customs — it's your sharpest targeting signal. Use it well.
Read →Localized, compliant, on-brand at scale — the anatomy of a message that lands.
Read →The best time to reach a buyer isn't when you're ready — it's when they are.
Read →The systems to add — and the ones to avoid — at each stage of export growth.
Read →Timing outreach to each market's buying season, using signals you already have.
Read →Why fragmented tooling quietly caps your export growth — and how to unify it.
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